Job Description:
Formulate annual market development strategies and goals, and lead the implementation in phases;
Control and manage marketing expenses and the input-output of market channels systematically;
Accountable for development and maintenance of long-term and win-win cooperation with media and channels, and able to timely optimize the network according to actual operations;
Organize and carry out market statistical analysis and research as the basis for positioning, including a full grasp of business market status, understanding of competitive strategies and effective demands in the industry, and a system of market data collection and analysis;
Develop strategies for marketing and branding, responsible for the design and implementation of marketing plans, development and overall management and accumulation of market resources, integration of brands, as well as intra- and cross-industry cooperation;
Recruit and lead the marketing team, and conduct assessment and training for team members.
Qualifications and Skills:
Bachelor’s degree or above in marketing, journalism or advertising, applicants with experience as the CMO in large Internet platforms/e-commerce enterprises are preferred;
More than 10 years of work experience in marketing, with experience in marketing, branding and PR at renowned Internet enterprises;
Have an in-depth understanding of brand marketing and core needs of customers, and follow the latest updates in marketing resources and channels;
Skillful in marketing and promotion, with business acumen and ability to plan online and offline marketing activities;
Exceptional ability in PR communication, market promotion and negotiation, competence in innovation, taking up challenges and teamwork and team management.
